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2.5 Million Koreans in America Today
There are currently around
2.5 million residents in America and 700,000 visitors (inc. students and
short-term residents) residing in the U.S. annually. 80% of the
residents are first generation immigrants who hold U.S. citizenship or green
card. Koreans live in all parts of the U.S., with a large population
in the west coast.
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68% of all Koreans in the U.S. use Naver daily.
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Residents:
2.5 M |
There are approximately 2.5 million Koreans or
Korean-Americans in the U.S. A significant percentage
of them live in a Korean speaking community. |
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Monthly UV:
1.7 M |
1.7 million Korean-Americans in U.S. visit Naver every
month.. |
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Daily PV:
15 M |
Naver's 15 million page views (PVs) out of all Naver PVs
are generated from the U.S. daily. |
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Naver is the Most Popular Portal Amongst Koreans in U.S.
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Out of Korean websites
frequented by Koreans in U.S., Naver has the most Unique Visitors.
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PV of Korean
Language Websites in U.S.
(Daily statistics
from April 2011)
(Source : NHN & Google Double-click)
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Most Koreans in the U.S. of All Age Groups Use Naver
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In the U.S., Naver is used
evenly by Koreans in all age-groups, from teens to the fifties. 66% of the
users are in their 20s and 30s, which shows that the younger generation, who
are familiar with the media and have the actual economic power, are Naver¡¯s
main users.
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The Age of Naver Users in the U.S.
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Gender of Naver Users in the U.S.
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Koreans in the U.S. Mainly Use the Main Page, News, Community and Search
Services
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The main page, news, café,
blogs and Unified Search account for approximately 80% of the services used
by Naver users in the U.S. These services are closely connected to the
users¡¯ actual lives, which proves that Naver users are actively using Naver
as a tool in their everyday lives.
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Services Use Compared to the Total PV(%)
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A Large Percentage of Keywords are
Related to Consumption
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A large percentage of
keywords from the U.S. are closely related to consumer activities in real
life. ¡®Education, health, travel, automobile¡¯ are just a few of the most
sought keywords. As potential buyers, Naver users obtain the information
they seek through Naver.
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